How to Go Viral in 2023 on Instagram

How to Go Viral in 2023 on Instagram

With over 1 billion users actively engaged every month, standing out on Instagram is no easy feat. But going viral? That can open up a world of opportunity with more followers, engagement and exposure! In this article we'll be exploring the best strategies for achieving virality in 2023 - so buckle up and get ready to take your Insta game to the next level.

Entertainment Warning | *Written by AI - like most things on 8rity, use for entertainment only.

1. Know Your Target Audience

Before you begin curating content for Instagram, it is essential to identify your target audience. Understanding what type of material resonates with them will allow you to craft more successful posts that connect and engage on a deeper level. To gain valuable insight into the behavior of your followers, try utilizing tools such as Instagram Insights or social listening platforms.

2. Create High-Quality Content

Tap into the power of viral content on Instagram by customizing eye-catching, attention-grabbing posts that are irresistible to share. It doesn't matter if it's a photo, video or graphic — as long as it is pertinent and captivating for your intended audience. Make sure you optimize all of your media for maximum impact before posting!

3. Use Trending Hashtags

If you want to get maximum visibility on Instagram, then hashtags are the absolute best way to achieve that! Optimize your posts by including trending hashtags relevant to both your content and intended audience. Not only will this help broaden your reach but also ensure you engage with people who share similar interests as yourself.

4. Collaborate with Other Instagram Users

Engaging with other Instagram users can be a terrific means to grow your audience and potentially skyrocket your content. By tagging them in this posts, or reposting their work, you could quickly find yourself exposed to new viewers. Jump start your growth on the platform today by working together with fellow creators!

5. Engage with Your Followers

If you want your posts to go viral on Instagram, then engaging with followers is indispensable. Reply to comments, show appreciation by liking and commenting on other users' content, become part of the conversation - all this will help build a community around your brand and significantly raise engagement levels for your content.

6. Post Consistently

If you want to reach a larger audience on Instagram, make sure to post regularly and consistently. Aim for posting once daily or several times in one week – this will help keep your followers engaged and interested in what you have to offer. Doing so can even lead to going viral!

7. Utilize Instagram Stories

Take your Instagram presence to the next level with Stories! Share an insider's look into your business, make exclusive offers available only in this format, and show off a little of what makes you unique. Reach even more potential customers while giving them reasons to keep coming back - going viral is just one click away!

8. Run Instagram Contests

Have you been looking for an effortless way to maximize engagement on your Instagram posts while also reaching potential new followers? Look no further than running a contest! By requesting users to like, comment or tag friends in your post, you can easily generate more exposure and connect with a larger audience. It doesn't get any simpler – give it go now and watch the results come rolling in!


Going viral on Instagram can bring you more followers, engagement, and exposure. By following the strategies outlined in this article, you can increase your chances of going viral on Instagram in 2023. Remember, the key to going viral is to create high-quality content that resonates with your target audience, engage with your followers, and post consistently.


  1. How often should I post on Instagram to go viral? You should aim to post once a day or at least several times a week to increase your chances of going viral on Instagram.
  2. What type of content is best for going viral on Instagram? High-quality content that is visually stunning, engaging, and relevant to your target audience is best for going viral on Instagram.
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